Efficient lane trading and empowered healing.
Empowered abilities and resource manipulation
Hitting an enemy champion with 3 attacks or separate abilities grants a burst of MS.
Gain cooldown reduction and max cooldown reduction on your ultimate. This is increased further each time you use your ultimate, up to a maximum.
Gain 10% CDR when you reach level 10. Excess CDR becomes AP or AD, Adaptive.
Your first ability hit every 20s burns champions.
+20 Ability Power or +12 Attack Damage, Adaptive
Recover health when you damage an enemy champion.
Heal for a percentage of damage dealt with your abilities. Increases with each unique takedown.
Phase Rush on Vladimir allows you to chase down and position for a second round of spell rotations. Vlad can be easily kited and Phase Rush helps mitigate that.
Proc Phase Rush with a Auto->[Q]->[E] or with [R] in teamfights.
Vlad's [R] acts as both an opportunity for kill potential as well as safety from getting killed thanks to the heal. More [R]s means more power.
If you're playing into a massively AP composition, Nullifying Orb can be taken here for more safety.
The biggest gate to Vlad's power is his cooldowns. Having spells up more often means more damage, more health, and more safety with [W].
Transcendence allows you to hit 40% CDR in the mid-game with Protobelt, CDR boots, and Zhonya's.
Scorch is a great lane presence rune that scales down as the game goes on. Combined with Taste of Blood, you can take very efficient trades in lane with [Q].
Taste of Blood on Vlad allows you further pressure your lane opponent through attrition of health.
Taking trades with your empowered [Q] with Taste of Blood, Ravenous Hunter, and Scorch makes it very difficult for the enemy to come out ahead.
Ravenous Hunter further empowers your ability to heal and take efficient trades.
In teamfights, with a few Hunter Stacks, the bonus healing allows you to dive for a big [R] and heal for massive amounts to get out safely.