Lucian

Bottom

Stay Dead

Ramping damage, lifesteal/sustain, and scaling ramp damage.

Precision

Improved attacks and sustained damage

Press the Attack

Attacking a champion 3 times will expose them, dealing bonus damage and causing them to take more damage from all sources for 6 seconds.
Overheal

Excess healing on you becomes a shield.
Legend: Alacrity

Takedowns on enemies grant permanent Attack Speed.
Coup De Grace

Deal 7% more damage to low health champions. Gain AD/AP after kills or assists.

Sorcery

Empowered abilities and resource manipulation

Manaflow Band

Hitting enemy champions with a spell grants maximum mana.

After reaching 250 mana, Manaflow Band restores 1% of your missing mana every 5 seconds.
Gathering Storm

Gain increasing amounts of AD or AP, Adaptive over the course of the game.

Offense

+9% Attack Speed
Flex

+5 AD or 9 AP
Defense

+6 Armor

WhyPress the Attack

Press the Attack's exposure damage synergizes incredibly well with BotRK + Black Cleaver + [R] shredding even the tankiest champions.

WhyOverheal

Overheal is a great rune for topping off your heal to sustain chip damage from the enemy, and synergizes well with the Life Steal from BotRK and Bloodline.

WhyLegend: Alacrity

More Attack Speed simply means more damage per second output, especially in elongated teamfights where you are able to get several off.

WhyCoup De Grace

Coup De Grace is a great rune for finishing of the last bit of health on champions you have shredded with Black Cleaver and Press the Attack.

WhyManaflow Band

Manaflow Band allows you to constantly harass and poke in lane with your abilities while allowing you to sustain.

WhyGathering Storm

Gathering Storm is your late game insurance policy. Paired with Press the Attack, your late game single target dueling damage will be massive.