Raw damage, snowball, and late game hyper-carry.
Improved attacks and sustained damage
After a few seconds in combat, your first attack against a champion grants bonus AD and convert some of your damage to True Damage.
Takedowns restore health and grant bonus gold.
Takedowns on enemies grant permanent Attack Speed.
Deal 7% more damage to low health champions. Gain AD/AP after kills or assists.
9% attack speed, 10 ability power or 6 attack damage
Shortly after using your Ultimate, gain a decaying Movement Speed increase that lasts for 3s and allows you to pass through units.
Gain 3% extra MS. Gain extra AP or AD, based on your bonus MS, Adaptive.
The bonus Attack Damage from Conqueror allows you to 1v1 any champion in an extended fight where you're able to repeatedly proc vitals for even more True Damage.
Close skirmishes will allow you to come out with plenty of health and continue fighting.
The additional Attack Speed from Alacrity can be fantastic for enabling your ability to pump out damage rapidly after you have built a few AD items.
Execute your target and proc your [R] heal as soon as possible.
The extra burst of Movement Speed from Nimbus Cloak is massive for enabling your ability to get around the enemy, chase, and proc all of the vitals.
Celerity synergizes well with your passive movement speed from vital procs as well as the extra movement speed form Nimbus cloak, granting you a bit of extra Attack Damage.