Early game lane aggression and trade pressure.
Creative tools and rule bending
Swap Summoner Spells while out of combat. Swapping to unique Summoner Spells will increase the rate at which you can make future swaps.
You get free boots at 10 min. but you cannot buy boots before then. These boots give additional MS. For each takedown you acquire the boots 30s sooner.
Start the game with 3 Minion Dematerializers. Killing minions with the item gives permanent bonus damage vs. that minion type.
Potions heal for a small amount instantly and you move faster while being healed by them.
Durability and crowd control
Whenever you gain a shield, your next basic attack against a champion deals bonus adaptive damage.
Gain permanent health when enemy minions or monsters die near you.
Offense
+5 AD or 9 AP
Flex
+6 Armor or 8 MR (match-up)
Defense
+15-90 Health
Unsealed Spellbook gives you great dueling potential in lane with Exhaust, Heal, and Ignite while still being able to keep teleport.
Magical Footwear's raw gold efficiency is great for getting an early item spike for mid-game power.
Minion Dematerializer is great for enabling your ability to early push the lane and apply pressure for skirmishes.
Time Warp Tonic further enables your lane dominance allows you to trade efficiently and often.
Shield Bash synergizes incredibly well with Urgot's [W] for additional offensive and defensive power.
The bonus health granted from Overgrowth synergizes incredibly well with Urgot's [W] as well as natural tendency to build tanky.