Burst damage and meat grinder execution.
Improved attacks and sustained damage
Attacking a champion 3 times will expose them, dealing bonus damage and causing them to take more damage from all sources for 6 seconds.
Takedowns restore health and grant bonus gold.
Takedowns on enemies grant permanent Tenacity.
Deal 7% more damage to low health champions. Gain AD/AP after kills or assists.
Empowered abilities and resource manipulation
Hitting enemy champions with a spell grants maximum mana.
After reaching 250 mana, Manaflow Band restores 1% of your missing mana every 5 seconds.
Gain increasing amounts of AD or AP, Adaptive over the course of the game.
+6 AD or 10 AP
+5 Armor or 6 MR (match-up)
Urgot is a fantastic user of Press the Attack because he is able to almost instantly proc the exposure damage with [W], allowing the rest of his follow-up damage to shred his target.
Urgot is a great lane duelist and Triumph allows you to potentially take a 1v2 against the enemy Jungler, executing the low target with [R], and moving on the kill the other.
Hard CC is Urgot's biggest proponent holding him back from killing everyone and every thing. More Tenacity will allow you to stick to your target and execute them.
If you're playing into an abusable melee matchup, Alacrity can help you pump out more damage.
Coup De Grace is a rune designed to execute, allowing you to quickly get into execution range of your [R].
Manaflow Band empowers your ability to gain lane dominance early with [Q] spam and harassment.
Gathering Storm allows you to become a late-game powerhouse while still itemizing almost completely defensively.