Burst damage and meat grinder execution.
Improved attacks and sustained damage
Attacking a champion 3 times will expose them, dealing bonus damage and causing them to take more damage from all sources for 6 seconds.
Takedowns restore health and grant bonus gold.
Takedowns on enemies grant permanent Tenacity.
Deal 7% more damage to low health champions. Gain AD/AP after kills or assists.
9% attack speed, 10 ability power or 6 attack damage
Gain 3% extra MS. Gain extra AP or AD, based on your bonus MS, Adaptive.
Gain cooldown reduction and max cooldown reduction on your ultimate. This is increased further each time you use your ultimate, up to a maximum.
Urgot is a fantastic user of Press the Attack because he is able to almost instantly proc the exposure damage with [W], allowing the rest of his follow-up damage to shred his target.
Urgot is a great lane duelist and Triumph allows you to potentially take a 1v2 against the enemy Jungler, executing the low target with [R], and moving on the kill the other.
Hard CC is Urgot's biggest proponent holding him back from killing everyone and every thing. More Tenacity will allow you to stick to your target and execute them.
If you're playing into an abusable melee matchup, Alacrity can help you pump out more damage.
Coup De Grace is a rune designed to execute, allowing you to quickly get into execution range of your [R].
The bonus Movement Speed of Celerity massively empowers your ability to dance around your target during [W] and proc every leg.
Celery also synergizes with Phage's movespeed proc granting you a little more AD.
More [R]s means more opportunity to snowball a lead and execute targets on cooldown.
If you're playing into decent amount of AP damage, take Nullifying Orb instead.